We Take the Work Seriously. Ourselves? Not So Much.
G&A combines deep conference-management expertise, strategic thinking, meticulous execution, and genuine relationships with people you'll actually enjoy working beside. Seasoned professionals who know how to perform at the highest level and still have a great time doing it.
Faith Gladden, CMP
Founder & President of WOWs
Faith Gladden, CMP
Faith Gladden has spent more than two decades turning ambitious ideas into experiences people remember and helping the organizations behind them look exceptionally good in the process.
Her career began in the association world, where she learned early that a successful conference is never just an event. It can drive revenue, deepen member relationships, strengthen an organization’s reputation, and create the moments that remind people why they belong. Over the years, Faith’s work expanded from association conferences into major live and virtual productions, complex multi-day programs, and transformative experiences for thousands of participants. Along the way, she became known for something beyond flawless execution: bringing strategic direction to big ideas, creating order from chaos, finding solutions others miss, and turning real-world budgets into experiences that feel anything but ordinary.
That’s why she created Gladden & Associates. Faith believed organizations shouldn’t have to choose between hiring another full-time employee and handing one of their most important events to a vendor who never truly becomes part of the team. G&A was built to be the third option: experienced conference professionals who step inside the organization, learn what matters, take ownership, protect the internal team’s bandwidth, and care about the outcome as deeply as the client does.
And then there's the WOW.
Faith believes flawless execution is the baseline. The real magic is in what people feel — welcomed, valued, surprised, celebrated, and genuinely glad they came. It's why she obsesses over the details, fights for the attendee experience, and has earned the title "President of WOWs."
For Faith, that title isn't a gimmick. It's a promise:
Your Conference. Your Team. Our WOW.™
You Shouldn't Have to Choose Between Expertise and Partnership.
Most organizations face the same impossible trade-off: hire a full-time conference staff and absorb the overhead, or outsource to a vendor who treats your event like a transaction. G&A was built to offer a third option.
We become an extension of your team embedded in your culture, invested in your outcomes, and accountable for every detail. You get the experience of a seasoned conference-management department without adding another line to the org chart.
Partnership, ownership, resourcefulness, and a relentless focus on the experience. That's what G&A brings to every engagement.
The Principles Behind Every Engagement
People First
Relationships matter. Members, attendees, volunteers, exhibitors, sponsors, speakers, vendors, staff, and leadership should feel seen and supported.
Own the Details
If it affects the experience, it matters. No detail is too small to deserve attention.
Think Like a Partner
We consider the client's organization, reputation, revenue, resources, people, and long-term success not merely the event checklist.
Protect the Team
Our job is to remove burden, anticipate needs, solve problems, and give internal staff room to lead their organization.
Create the WOW
Flawless is expected. WOW is what people remember.
Your Conference Deserves More Than Checked Boxes.
You bring the mission, the members, and the vision. We'll bring the strategy, the execution, and the relentless attention to detail that turns a conference into an experience people remember. When you're ready for a partner who cares about your conference like it's our own, we're ready to talk.